Why to Rebrand?
Embrace a rebrand
A company’s brand identity is the fundamental that ‘it’s built on’. Above all it states its core values and defines what image it represents. However, a brand identity is never completely finished and needs to be adapted from time to time.
A rebrand is necessary due to different changes within and outside of the company, be it that your audience expands, the company’s goals change or due to technological progresses and future trends.
SO WHAT EXACTLY IS A REBRAND?
Generally speaking it’s an overhaul of your existing brand image. This may include a new brand strategy, a new brand positioning and a new brand image (logo, typography, graphic assets).
Of course, a rebrand does not always have to be as far fetched – sometimes just a logo redesign can be enough to refresh your brand.