Advertising, Creative Direction
Manfrotto Tripod Campaign
Manfrotto came to zooom productions with the briefing to create a product ad campaign that brings awareness to potential customers of their high quality production standards, products respectively.
We pitched a few ideas to Manfrotto, two of them that I think would have been very successful.
Some Italian Things Are Better
Great ideas venture from fantastic teamwork- like it was the case with this ad campaign. Together with the agency’s copywriter, the simple claim that says it all “Some Italian Things Are Better” was formed. It is very simple yet straight forward and the massage is packed in a witty way. Furthermore, it definitely attracts your attention – imagine looking through a photography magazine and all of a sudden this ad pops up.
zooom productions (AT)
The Ultimate Tripod
Maybe this campaign idea is a bold approach, but sometimes stating the obvious is the most effective. To prove this the graphic design had to transfer exactly that.