Garden Galore is a product line that belongs to the TUI company and offers a range of fertilisers and sheep pellet mixes for gardening. The products are available at Bunnings throughout New Zealand.
The client came to Design Juice with the brief to redesign their current logo, as well as packaging design in order to stand out from the competition. I had the opportunity to work on this exciting project.
The first step was to modernise the current logo itself, while considering making it the prior element but also it’s size and fit on the packaging design.
The next step was to think about the actual package design. A pivotal aspect to consider was how the product might be stored, whether it catches the costumer’s attention and it tells what the product content is.
Design Juice (NZ)