Branding, Illustration, Packaging

FUN Inc. – Toys

FUN is a New Zealand retailer that supplies supermarkets and other stores with toys for kids. The company recently decided to produce their own toys, as well as distributing those.
In order to do so they asked Design Juice to create their new brand, called FUN Inc. To get the company started, the brief included to design a new logo, stationery design and various packaging.
The main challenge was to create a brand concept that functions in a way to differentiate the various sections- basic, creative, sports, education & pocket money- while having a cohesive look.


FUN Inc.


Design Juice (NZ)